We are pleased to announce a new partnership with Sporting Equals, an independent, not-for-profit organisation who are working to encourage and inspire the next generation of star performers, leaders, coaches and volunteers from black and minority ethnic communities.
Jaguar Academy of Sport took the opportunity to announce this new partnership following the successful NBA Games - London 2011, with whom Jaguar were an associate partner, providing VIP chauffeured access to the NBA's first ever regular-season games in Europe.
NBA Games - London 2011 featured the New Jersey Nets and the Toronto Raptors tipping off a pair of contest at The O2 in London this weekend, and it was the New Jersey team who secured a repeat win over the Toronto Raptors when they took the second NBA game 137-136 In front of a 18,869 strong crowd at the O2 Arena.
Arun Kang, CEO Sporting Equals said: "Sporting Equals are delighted to welcome Jaguar, a world class brand and announce our partnership with the Jaguar Academy of Sport. Through our respective programmes, Sporting Equals Future Champions and the Jaguar Academy of Sport, we are working towards the same goal, providing a platform for young British talent regardless of their background to succeed.
"This is a long term partnership and we look forward to working with Jaguar on a number of initiatives that create opportunities and engage our increasingly diverse communities, through sport and physical activity."
Max Hamilton, Senior Director, Business Development, NBA UK Ltd said: "We're excited to welcome Jaguar into the NBA family. Jaguar is a fantastic partner for the NBA in the UK, with its Academy of Sport initiative promoting the best up and coming sporting talent in the country and as a great British brand.
"We look forward to working with Jaguar across our games and events in London and across the country."
Geoff Cousins, Managing Director, Jaguar UK said: "These two new partnerships demonstrate further commitment from Jaguar in helping to inspire a next generation of sporting talent. We are delighted to be part of NBA Games - London 2011 and our association with Sporting Equals will hopefully provide more opportunities for the next generation of British sporting talent."
